Hey there, my name’s Sophie.
Thanks for taking the time to browse SRW Content. I built this website after quitting my full-time job as a Digital Marketing Manager, with intentions of continuing digital marketing work as a freelancer. However, my career did a complete 360 when I landed a job as a Ranger for the Phillip Island Nature Parks.
I went from working 9-5 in a fast paced office setting to working evenings in the fresh outdoors, being paid to protect our beautiful environment and native wildlife. I finally feel like my passions are being reflected in the work I do.
I’m now using this site to promote the projects and initiatives I’m a part of, with the hope that others will be inspired to do the same.
Interested in how I got to this point? Here’s my backstory…
In 2015, I finished a Bachelor of Journalism, majoring in Communications. During my studies, I dabbled in a mix of print, digital and broadcast – working as a writer, editor, photographer and radio & TV presenter.
In my final year, a group of creative peers and I launched The Naked Mag; a publication that aimed to educate its readers on the unsustainable and unethical practices of the fashion and textiles industry. We produced five magazines in three years before joining forces with Lana, a clothing share platform that celebrates women and urges consumers to consider the effects of their purchases.
In 2016, I squished my life into a backpack and moved to Barcelona to work as a content writer for an Australian-Spanish tour company. While scooting around Europe reviewing festivals and writing research pieces on street eats wasn’t the most sustainable of lifestyles, I had a ball of a time, and shed light on some pretty barbaric cultural traditions while I was there.
I returned to Brisbane at the end of 2016 and landed a copywriting gig in a small digital marketing agency. After a few months I was promoted to a Digital Marketing Manager. I learnt how to establish and nurture client relationships, devise and execute marketing strategies, manage business rebrands, build websites, write for SEO purposes, set up and track outbound advertising campaigns, and so much more. But somewhere along the way, I lost my passion for writing. My content no longer meant anything besides getting my clients the best possible ROI. I felt uninspired and my motivation for doing what I love was slowly dwindling.
In June 2018, I decided it was time to leave the rat race so I bought a ’97 model Ford Econovan, packed my life into it and drove up then down Australia’s east coast. Along the way, I joined Sea Shepherd beach cleans, volunteered for Wilderness Society Australia and wrote a bunch of freelance SEO articles while madly searching for paid conservation-related work (when I found Phillip Island Nature Parks).
I’m currently nestled down on Phillip Island working as a ranger for the Nature Parks; studying Wildlife Conservation online; and donating my time to clean beaches, save wildlife and rally community action through plastic free campaigns. Every day is different but I wouldn’t have it any other way.