Who am I?

I’m a marketing leader passionate about building brands and communities using data-backed, human-proofed strategies.

My career began with a Bachelor of Journalism, which gave me a strong foundation in communications. Later, an MBA in Marketing transformed my love of storytelling into a focus on creating strategies that connect, engage, and convert.

Today, my focus is on sharing the importance of remembering our humanity while working in an increasingly AI-driven world. You can find my framework here.

I founded Spark Reaction with Content in 2019 to help startups and small businesses unlock their full potential. Growing up with parents who ran their own business, I saw firsthand the dedication it takes to succeed. Finding time to market yourself and bring in new leads on top of that? It’s a lot.

With my human-centred, audience-first approach, I help brands strengthen their online presence, drive meaningful engagement, and attract the right customers. Every strategy I create is tailored to the unique needs and goals of my clients.

If you're looking for a marketing partner who understands the nuances of startup and SME growth, I’d love to connect.

Awards & Recognitions

  • Presented my HUMAN framework to a crowd of 500+ marketers at SOS2025.

  • Completed Marketing Week's Mini MBA in Marketing in 2024

  • Presented and participated in panel discussions at the 2023 Comms Leaders Summit hosted by Comms Room and IABC.

  • Finalist in 7News Awards Australia IKON Services Environmental Sustainability Award 2020

“The art of storytelling lies not just in the story, but in its telling… where connection is born.”

What others are saying

  • “Sophie goes above and beyond for her clients, constantly thinking about ways that she can improve their return and provide better service.”

    Meg Atkin-Robertson - Operations Manager, Farsiight

  • "Sophie's content is engaging and purpose driven."

    Arama Murray - Art Director, Wellcom Worldwide

  • “Sophie's level of care in everything she does leads to consistently high-quality work"

    Hannah Headrick - Graphic Designer, Bigfish TV