Who am I?

As a seasoned marketing professional passionate about driving business growth, I bring over a decade of expertise in crafting and executing impactful marketing strategies.

My Bachelor of Journalism and Communications laid the groundwork for my career, while my Mini MBA in Marketing further honed my skills in driving business results.

I’m a full-stack marketer with experience creating winning content strategies, running digital and PPC campaigns, managing PR and media, optimising social media channels, and more recently, leading the use of AI to drive effective marketing.

Spark Reaction with Content was founded to empower startups and SMEs to unlock their full potential by building a strong market presence, driving engagement and bringing in the right customers. I offer strategic consultation and strategies tailored to the unique needs of my clients.

If you're looking for a dedicated marketing partner who understands the nuances of startup and SME growth, let's connect.

(I’m the one on the right —>)

Awards & Recognitions

  • Completed Marketing Week's Mini MBA in Marketing in 2024

  • Presented and participated in panel discussions at the 2023 Comms Leaders Summit hosted by Comms Room and IABC.

  • Finalist in 7News Awards Australia IKON Services Environmental Sustainability Award 2020

  • My team at AWC won the Public Institute of Australia's best in-house marketing team award in 2023

“The art of storytelling lies not just in the story, but in its telling, where connection is born.”

What others are saying

  • “Sophie goes above and beyond for her clients, constantly thinking about ways that she can improve their return and provide better service.”

    Meg Atkin-Robertson - Operations Manager, Farsiight

  • "Sophie's content writing is both engaging and purpose driven."

    Arama Murray - Senior Designer, Wellcom Worldwide

  • “Sophie's level of care in everything she does leads to consistently high-quality work"

    Hannah Headrick - Graphic Designer, Bigfish TV