I’m a marketing leader passionate about building brands and communities using data-backed, human-proofed strategies.

My career began with a Bachelor of Journalism, which gave me a strong foundation in communications. Later, an MBA in Marketing transformed my love of storytelling into a focus on creating strategies that connect, engage, and convert.

Today, my focus is on sharing the importance of remembering our humanity while working in an increasingly AI-driven world. You can find my framework here.

I founded Spark Reaction with Content in 2019 to help startups and small businesses unlock their full potential. Growing up with parents who ran their own business, I saw firsthand the dedication it takes to succeed. Finding time to market yourself and bring in new leads on top of that? It’s a lot.

With my human-centred, audience-first approach, I help brands strengthen their online presence, drive meaningful engagement, and attract the right customers. Every strategy I create is tailored to the unique needs and goals of my clients.

If you're looking for a marketing partner who understands the nuances of startup and SME growth, I’d love to connect.